HipChicas.com is the first-ever Latina-themed virtual world for tween girls. The site was created because the founders, who have three young daughters, saw that content and brands for girls aged 6 to 14 were filled with all sorts of negative stereotypes and lacked the rich multicultural perspective that is the reality of today.
HipChicas is a safe, entertaining and attractive destination for children who have graduated from pre-school and are media savvy, digitally native and crave something more substantial in their on-line play.
Members will have a key role in improving the spaces and places in the world as part of its greater mission to Help Improve the Planet. Beyond that, HipChicas.com taps the creative powers of its users by empowering them to be smart and to be hip.